Most organizations today have tons of office documents such as Microsoft Word, PowerPoint, Excel, and PDF documents. Many of them have deployed document management systems or have put those documents on shared drives. Those are effective solutions to address some key challenges such as sharing, version control and collaboration in a group environment, but those solutions are mainly targeted to work better for internal document management or sharing.

On the other hand, they are not effective tools for marketing and sales team to share/present their documents to their prospects or customers. This is because those document management or sharing system only present documents as folders and links/attachments, requiring end-users to click each folder or link one-by-one, which opens each document in an external application (such as Microsoft Office or Adobe Reader); this switches the user's context and application. This is not a smooth experience and requires extra efforts for the end-users to glance through all the contents. All those interruptions cause the audience to reduce their engagement with the published content. This lose of user engagement is especially devastating in marketing and sales scenarios where the recipients’ first impression of the sales/marketing pitch is critically important in affecting the success of potential deals.

The other alternative is sending your prospects emails with attachments. However, it is very common that the recipients will not open the attachments since it requires the extra effort opening each attachment one-by-one. Even if the audience opens one of the documents, the publisher/sender has no way of knowing whether the attachments were actually opened, when they were opened, or for how long. Thus you have no way of knowing how the audience engaged with the content. Another major drawback of sending emails with attachments is that whenever you have a new version of the same document, you need to send it again; an annoyance that can potentially jeopardizing the relationship with the prospective clients.

There are actually three core challenges facing the publishing of documents to less motivated audience (such as in marketing and sales scenarios):

        1. How to visually engage with the audience while minimizing their effort yet delivering the most information to them quickly and with fast response time.

        2. How to track and report the audiences' detailed interactions with the documents you pushed to them, such as opening document, which pages they read, for how long, in what sequence, with which operations (flipping pages, full-screen view, printing, downloading etc)., in order to gain valuable insight into your audience.

        3. How to manage the digital rights of individual document. In many cases, the publisher may want to control the recipients’ rights to download the document, rights to print the document, etc. It is important to have the right level of granularity on the control.

Current approaches, such as sending emails with document attachments or web links to a document management system, all face the challenges described above. They do not effectively attract and engage with audiences, which ultimately leads to reduced marketing and sales efficiency which leads to lost revenue. A better solution is needed.

With SitScape's Visual Document Publishing solution, business users can pick any document they would like to publish and the software will convert it into a visual, re-usable Web-browser-friendly embedded object automatically. Multiple document objects can be combined into a single "document dashboard page". Furthermore, any number of document dashboard pages can be easily bundled together to be published to various targeted audiences. Together, it is very easy for publishers to package and publish selected contents to their targeted audiences. With its visual, at-a-glance nature, the audience can easily browse through a large number of documents very quickly with at least an order of magnitude of improvement in efficiency. Together, it address challenge #1 listed above very well.

Meanwhile, the publisher of the content can apply fine-grained Digital Rights Control for each document for each targeted audience. With document links or attachments, giving others read-access is equivalent of giving away the original raw digital assets. With SitScape, publishers no longer need to worry about the rights of their digital assets because they now have better control.

Finally, SitScape software provides tracking and analytical reporting. It tracks user-document interactions behind scene in real-time, sending out alerts of key actions, and generating various reports and analytics that provide significant insight. This addresses the other key challenges list above.

While powerful yet extremely easy to use for the marketing and sales professional, the same solution can be applied to various other document heavy business processes such as project management, member communications, education, book publishing, professional newsletters, proposals sharing etc.

Revenue generation	Significant enhancement of audiences' engagement with marketing/sales messaging, and increased sales conversion ratio, leading to better revenue opportunities.
Business intelligence	Gain fine-grained insights into how your audience engages with your content and messages, which is not possible with any other software.
Digital rights management	Fine-grained Digital Rights Managements at the document level and which can be audience-specific.
Ease-of-Use	100% browser-based. Average business users can learn to use it in five minutes.
Flexibility	Very flexible with the ability to aggregate documents into visual pages and then group them into bundles - all with just a few mouse clicks.
Requires no IT or infrastructure change	Zero system integration work, zero programming, and no need to install extra hardware or software.
Accessibility	As a 100% Web Browser based solution without the need to install any extra software such as Microsoft Office, it is easily accessible from any PC or selected smart mobile device.