Kevin Yin
CEO and Co-founder

As the CEO and co-founder of SitScape, Kevin brings over 15 years of experience in management, strategy, consulting, enterprise architecture, and program management of both large-scale business technology initiatives and fast-paced hi-tech start-ups with an in-depth knowledge in the Internet, software, financial services, and telecommunication.

Kevin has extensive experience in managing large scale technology initiatives in global organizations. He was acting chair of Corporate Architecture Review Board at Freddie Mac for finance and enterprise data. He also chaired the corporate architectural budget review committee for Freddie Mac's annual $300+ millions of new IT programs and initiatives in support of its $1.3 trillion dollars investment portfolios. He was the founding chair of Enterprise Architecture Committee of Farm Credit Canada. He was a member of the Enterprise Architecture Planning Committee at the World Bank Group. Kevin started his career at Motorola's headquarter in Schaumburg, IL, focusing on secure wireless communication management systems.

Kevin has been actively involved with several successful Internet start-ups since the mid 90s. Kevin was CTO of TandemSeven with a long list of Fortune 500 clients. Kevin was the Chief Technologist of the leading e-business services company Zefer (acquired by NEC in 2001). Zefer's business plan won the Harvard Business School (HBS) annual business plan competition in 1997 and then experienced rapid revenue growth to $138 million during its first 18 month with about 800 employees in 6 global offices. Prior to that Kevin was the principal technologist at Neoglyphics Media Corporation, an Internet technology pioneer with its roots coming from the Mosaic Web browser project at UIUC. Without external investment, Neoglyphics was acquired by a NASDAQ-listed public company for over $60 millions in three years.

Kevin has provided consulting services to high profile clients such as Wells Fargo Bank, CalFed Bank, Fidelity Investments, World Bank Group, FCC, Sun Microsystems, iPlanet, HNC Software, Chicago Bears, Hallmark, Motorola, Sears and Washington Post/Kaplan. His work in developing innovative technology strategies and solutions has had a major impact in helping clients grow their businesses and measurably improve their operations.

Kevin has been a speaker at various technology conferences and published research and technical papers in leading peer-reviewed journals such as IEEE Transactions. Kevin’s published work on smart Web Services architecture in 2001 was cited by the World-Wide-Web Consortium (W3C) as a reference in defining its standards.

Kevin performed fellowship-sponsored research in two Ph.D.-Programs – Computer Sciences as well as Biophysics/DNA Sequencing at the University of Wisconsin-Madison, where he contributed to the Condor Grid Computing Project and the Human Genome Project. He earned three Master of Science degrees in the U.S. in three fields. Kevin did his undergraduate and graduate studies in semiconductor physics and devices in Nanjing University and Peking University in China.



Kelley Hu
CTO and Co-founder

As the CTO and co-founder of SitScape, Kelley brings 20 years of extensive IT and entrepreneurial experience in U.S. He has significant experience in Enterprise 2.0, Internet, software architecture, project and program management, financial services, telecommunications, and the federal space.

Kelley was a principal solution architect at TandemSeven, a leading Enterprise 2.0 and Usability firm, playing a leadership roles in consulting for Fortune 500 clients. Kelley was a director of technology at Northrop Grumman supporting the DOD's Defense Travel System (DTS) global initiative. Kelley was also a director of software development at YellowBrix managing 70 developers in the U.S. and Europe. YellowBrix invested in by the legendary investor George Soros, focused on intelligent information analysis and aggregation. In Early to mid-1990s Kelley was the Principal Scientist working on the NASA's legendary Cassini mission.

Kelley also held senior consulting positions at NASA, NIH, Raytheon, Reuters, Fannie Mae, Verizon, Freddie Mac, and Booz Allen Hamilton over a 20-year consulting career. At Freddie Mac, Kelley was instrumental in its Operational Risk Management and SOX Compliance program with more than a $70 million annual budget, spanning across 9 different initiatives, and involving more than a dozen project teams; Kelley also lead a team of 30 developers, DBA, Business Engineers, and testers to implement 5 releases of the Organization Individual Management (OIM) subsystem for Freddie’s Project Enterprise (PE) - a major multiple-year financial IT transformation project with 400 persons. At Booz Allen Hamilton, Kelley led the Service Oriented Architecture (SOA) for a DOD Net-Centric Enterprise Service project.

Kelley started his career as a research scientist at AT&T Bell Labs focusing on advanced Opto-electronic telecommunication, integrated photonic switches, optical computing and optical neural network simulation after receiving his Ph.D.

Kelley is also an angel investor and is the Chairman of the Board of a successful high-tech IT firm that he invested in.

Kelley holds two U.S. patents and has over 40 science and engineering publications in leading journals or conferences. Kelley received his PhD. in Physics/Electrical Engineering from the University of Southern California and his B.S. in Physics from University of Science & Technology in China.